Amplifying a bold brand identity without diluting consistency across hundreds of touchpoints.
- The Challenge: Banking competition in Nigeria is fierce, and GTCO needed to reinforce its distinctive orange brand identity while showcasing innovative financial solutions, without the inconsistency that comes from running campaigns across many different touchpoints.
- The Execution: Slice Media’s outdoor advertising team built a campaign across a network of roadside banners and high-impact billboards in high-traffic zones across Lagos, tying every placement directly back to GTCO’s brand identity guidelines for consistent, trust-building visibility.
- The Impact: GTCO solidified its position as a forward-thinking bank, staying top of mind for millions of Nigerians daily.
