Slice Give Back
15% of everything we earn goes back.
Before founding Slice Media, our founder spent years watching advertising treated as a purely commercial tool — reach for sale, with no responsibility attached. Slice Media was built to prove that a for-profit agency could operate differently.
Below are the challenges we most commonly help leadership teams address — each one a signal that the gap between where an organization is and where it needs to be has become too wide to ignore.
15% of everything we earn goes back.
Slice Back is the structural expression of that conviction: 15% of Slice Media’s revenue, committed every year, to campaigns and platform access for causes, NGOs, and small and women-led businesses who could never otherwise afford a platform of this scale.
It is not a year-end gesture. It is a policy, written into how we operate from day one.
What Slice Back means in practice:
- We do not run direct advertising for alcohol or betting brands, with rare exception for campaigns that carry genuine social value. This is a strict policy, not a soft preference.
- We have supported the KOL Foundation’s Water Relief NGO initiative, currently serving 17 communities and more than 10,000 lives.
- We have partnered with the Dangote Foundation, the Lagos State Internal Revenue Service, and a network of NGOs and civic initiatives through our Slice Partnerships programme.
- We actively support small businesses, women-led initiatives, and causes through both pro-bono platform access and funded campaigns under Slice Back.