Brand Audit
Deliverable: Brand Scorecard Report
10 - 15 working days
From ₦250,000
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A brand audit seeks to provide a thorough evaluation of the position of a brand in the market as compared to its peers (locally and globally).
It examines the positioning which a brand has established for itself in relation to the perception derived by its stakeholders across touchpoints and provides a scorecard to serve as a benchmark for further efforts and endeavors. Also known as a brand health check, every brand should carry out an audit at least once every year.
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Brand Architecture
Deliverable: Brand Architecture Design
10 working days
From ₦200,000
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The Brand Architecture comes in to play when an organization has several brands or products and services which might appeal to separate audience segments.
It helps to synchronize a relationship structure that organizes the various brands and/or product/service portfolio in a seamless manner that allows an audience access and relate with each brand on its merits. From holding companies to product categories to an entire family of brands, a brand architecture is mostly essential for consumer understanding and navigation.
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Brand Experience Design
Deliverable: Experience Design
15 working days
From ₦350,000
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The brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand's design and identity, packaging, communications, and environments. The design in this instance helps to imagine every aspect of both internal and external touch point intersections and influence the emotion which the target audience should expect and feel.
This is a future-forward brand service, and it instantaneously delivers a competitive advantage and fast tracks the accumulation of brand equity.
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Brand Acculturation
Deliverable: Workshop / Training
1 Day (Preferably weekend and outside the office)
From ₦300,000
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Once the brand strategy has been successfully validated, it is important for us to embark on an organisation-wide acculturation program. Most brand and marketing strategies fail because employees do not understand or personify the values and vision of the organisation. Consumers can easily discern such disconnectedness.
The brand acculturation is the process of learning and incorporating the values, beliefs, language, customs and mannerisms of the organisation including behaviours that affect conversions, acquisitions, purchase, engagement, loyalty and eventual referrals.
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